Social media use by businesses

Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer an online shopping variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users. Mobile social media tools can be used for marketing research, communication, sales promotions/discounts, informal employee learning/organizational development, relationship development/loyalty programs, and e-commerce. Marketing research: Mobile social media applications provide companies data about offline consumer movements at a level of detail that was previously accessible to online companies only. These applications allow any business to know the exact time a customer who uses social media entered one of its locations, as well as know the social media comments made during the visit. Communication: Mobile social media communication takes two forms: company-to-consumer (in which a company may establish a connection to a consumer based on its location and provide reviews about locations nearby) and user-generated content. For example, McDonald's offered $5 and $10 gift-cards to 100 users randomly selected among those checking in at one of its restaurants. This promotion increased check-ins by 33% (from 2,146 to 2,865), resulted in over 50 articles and blog posts, and prompted several hundred thousand news feeds and Twitter messages. Sales promotions and discounts: Although customers have had to use printed coupons in the past, mobile social media allows companies to tailor promotions to specific users at specific times. For example, when launching its California-Cancun service, Virgin America offered users who checked in through Loopt at one of three designated taco trucks in San Francisco or Los Angeles between 11 a.m. and 3 p.m. on 31 August 2010, two tacos for $1 and two flights to Cancun or Cabo for the price of one. This special promotion was only available to people who were at a certain location at a certain time. Relationship development and loyalty programs: In order to increase long-term relationships with customers, companies can develop loyalty programs that allow customers who check-in via social media regularly at a location to earn discounts or perks. For example, American Eagle Outfitters remunerates such customers with a tiered 10%, 15%, or 20% discount on their total purchase. Informal employee learning/organizational development is facilitated by social media. Technologies such as blogs, wiki pages, web forums, social networks and other social media act as technology enhanced learning (TEL) tools, and their users perceive change in organizational structure, culture and knowledge management. The prerequisite for the successful use of social media are motivated employees who want to use the new technologies. It is central for companies to understand the factors that determine the willingness to use social media. Customer service and support: A company can gain cost savings and increase revenue and customer satisfaction by using social media platforms in customer service and support. By using social media tools, company's have easy and widescale contact to its customers and simultaneously increase their brand knowledge. E-commerce: Social media sites are increasingly implementing marketing-friendly strategies, creating platforms that are mutually beneficial for users, businesses, and the networks themselves in the popularity and accessibility of e-commerce, or online purchases. The user who posts their comments about a company's product or service benefits because they are able to share their views with their online friends and acquaintances. The company benefits because it obtains insight (positive or negative) about how their product or service is viewed by consumers. Mobile social media applications such as Amazon.com and Pinterest have started to influence an upward trend in the popularity and accessibility of e-commerce. E-commerce businesses may refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value for the business or organization that is using it. People obtain valuable information, education, news, and other data from electronic and print media. Social media are distinct from industrial and traditional media such as newspapers, magazines, television, and film as they are comparatively inexpensive marketing tools and are highly accessible. They enable anyone, including private individuals, to publish or access information easily. Industrial media generally require significant resources to publish information, and in most cases the articles go through many revisions before being published. This process adds to the cost and the resulting market price. Originally social media was only used by individuals, but now it is used by both businesses and nonprofit organizations and also in government and politics. One characteristic shared by both social and industrial media is the capability to reach small or large audiences; for example, either a blog post or a television show may reach no people or millions of people. Some of the properties that help describe the differences between social and industrial media are: Quality: In industrial (traditional) publishing—mediated by a publisher—the typical range of quality is substantially narrower (skewing to the high quality side) than in niche, unmediated markets like user-generated social media posts. The main challenge posed by the content in social media sites is the fact that the distribution of quality has high variance: from very high-quality items to low-quality, sometimes even abusive or inappropriate content. Reach: Both industrial and social media technologies provide scale and are capable of reaching a global audience. Industrial media, however, typically use a centralized framework for organization, production, and dissemination, whereas social media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility. Frequency: The number of times users access a type of media per day. Heavy social media users, such as young people, check their social media account numerous times throughout the day. Accessibility: The means of production for industrial media are typically government or corporate (privately owned); social media tools are generally available to the public at little or no cost, or they are supported by advertising revenue. While social media tools are available to anyone with access to Internet and a computer or mobile device, due to the digital divide, the poorest segment of the population lacks access to the Internet and computer. Low-income people may have more access to traditional media (TV, radio, etc.), as an inexpensive TV and aerial or radio costs much less than an inexpensive computer or mobile device. Moreover, in many regions, TV or radio owners can tune into free over the air programming; computer or mobile device owners need Internet access to go to social media sites. Usability: Industrial media production typically requires specialized skills and training. For example, in the 1970s, to record a pop song, an aspiring singer would have to rent time in an expensive professional recording studio and hire an audio engineer. Conversely, most social media activities, such as posting a video of oneself singing a song require only modest reinterpretation of existing skills (assuming a person understands Web 2.0 technologies); in theory, anyone with access to the Internet can operate the means of social media production, and post digital pictures, videos or text online. Immediacy: The time lag between communications produced by industrial media can be long (days, weeks, or even months, by the time the content has been reviewed by various editors and fact checkers) compared to social media (which can be capable of virtually instantaneous responses). The immediacy of social media can be seen as a strength, in that it enables regular people to instantly communicate their opinions and information. At the same time, the immediacy of social media can also be seen as a weakness, as the lack of fact checking and editorial "gatekeepers" facilitates the circulation of hoaxes and fake news. Permanence: Industrial media, once created, cannot be altered (e.g., once a magazine article or paper book is printed and distributed, changes cannot be made to that same article in that print run) whereas social media posts can be altered almost instantaneously, when the user decides to edit their post or due to comments from other readers. Community media constitute a hybrid of industrial and social media. Though community-owned, some community radio,

European Cloud Partnership

The European Cloud Partnership (ECP) is an advisory group set up by the European Commission as part of the European Cloud Computing Strategy to provide guidance on the development of cloud computing in the European Union. The ECP is led by a steering board composed of representatives of the IT and telecom industry as well as European government policymakers. == History == After publishing a document, "Unleashing the Potential of Cloud Computing in Europe", the European Commission set up the European Cloud Partnership in 2012, with a steering board including both government and industry representatives. The ECP's first meeting was held on 19 November 2012; it was chaired by the President of Estonia Toomas Hendrik Ilves. In 2013 the ECP began drafting its charter. That year, as information about the PRISM scandal came to light, the ECP emphasized the need for Europe to develop its own cloud infrastructure, rather than depend on that of the United States. It completed a report titled "Trusted Cloud Europe" in February 2014 defining its policy, and outlining a process for effective public and private sector participation in cloud computing development in Europe. The report recommended that the commission identify technical, legal and operational best practices, and promote these through certifications and guidelines, and facilitate recognition across national boundaries. The report also recommended that the commission identify cloud computing stakeholders and help them work together through consultations and workshops. In March 2014, the European Commission invited external parties to submit opinions, take part in a discussion forum and complete an online survey in response to the report.

Multi-scale approaches

The scale space representation of a signal obtained by Gaussian smoothing satisfies a number of special properties, scale-space axioms, which make it into a special form of multi-scale representation. There are, however, also other types of "multi-scale approaches" in the areas of computer vision, image processing and signal processing, in particular the notion of wavelets. The purpose of this article is to describe a few of these approaches: == Scale-space theory for one-dimensional signals == For one-dimensional signals, there exists quite a well-developed theory for continuous and discrete kernels that guarantee that new local extrema or zero-crossings cannot be created by a convolution operation. For continuous signals, it holds that all scale-space kernels can be decomposed into the following sets of primitive smoothing kernels: the Gaussian kernel : g ( x , t ) = 1 2 π t exp ⁡ ( − x 2 / 2 t ) {\displaystyle g(x,t)={\frac {1}{\sqrt {2\pi t}}}\exp({-x^{2}/2t})} where t > 0 {\displaystyle t>0} , truncated exponential kernels (filters with one real pole in the s-plane): h ( x ) = exp ⁡ ( − a x ) {\displaystyle h(x)=\exp({-ax})} if x ≥ 0 {\displaystyle x\geq 0} and 0 otherwise where a > 0 {\displaystyle a>0} h ( x ) = exp ⁡ ( b x ) {\displaystyle h(x)=\exp({bx})} if x ≤ 0 {\displaystyle x\leq 0} and 0 otherwise where b > 0 {\displaystyle b>0} , translations, rescalings. For discrete signals, we can, up to trivial translations and rescalings, decompose any discrete scale-space kernel into the following primitive operations: the discrete Gaussian kernel T ( n , t ) = I n ( α t ) {\displaystyle T(n,t)=I_{n}(\alpha t)} where α , t > 0 {\displaystyle \alpha ,t>0} where I n {\displaystyle I_{n}} are the modified Bessel functions of integer order, generalized binomial kernels corresponding to linear smoothing of the form f o u t ( x ) = p f i n ( x ) + q f i n ( x − 1 ) {\displaystyle f_{out}(x)=pf_{in}(x)+qf_{in}(x-1)} where p , q > 0 {\displaystyle p,q>0} f o u t ( x ) = p f i n ( x ) + q f i n ( x + 1 ) {\displaystyle f_{out}(x)=pf_{in}(x)+qf_{in}(x+1)} where p , q > 0 {\displaystyle p,q>0} , first-order recursive filters corresponding to linear smoothing of the form f o u t ( x ) = f i n ( x ) + α f o u t ( x − 1 ) {\displaystyle f_{out}(x)=f_{in}(x)+\alpha f_{out}(x-1)} where α > 0 {\displaystyle \alpha >0} f o u t ( x ) = f i n ( x ) + β f o u t ( x + 1 ) {\displaystyle f_{out}(x)=f_{in}(x)+\beta f_{out}(x+1)} where β > 0 {\displaystyle \beta >0} , the one-sided Poisson kernel p ( n , t ) = e − t t n n ! {\displaystyle p(n,t)=e^{-t}{\frac {t^{n}}{n!}}} for n ≥ 0 {\displaystyle n\geq 0} where t ≥ 0 {\displaystyle t\geq 0} p ( n , t ) = e − t t − n ( − n ) ! {\displaystyle p(n,t)=e^{-t}{\frac {t^{-n}}{(-n)!}}} for n ≤ 0 {\displaystyle n\leq 0} where t ≥ 0 {\displaystyle t\geq 0} . From this classification, it is apparent that we require a continuous semi-group structure, there are only three classes of scale-space kernels with a continuous scale parameter; the Gaussian kernel which forms the scale-space of continuous signals, the discrete Gaussian kernel which forms the scale-space of discrete signals and the time-causal Poisson kernel that forms a temporal scale-space over discrete time. If we on the other hand sacrifice the continuous semi-group structure, there are more options: For discrete signals, the use of generalized binomial kernels provides a formal basis for defining the smoothing operation in a pyramid. For temporal data, the one-sided truncated exponential kernels and the first-order recursive filters provide a way to define time-causal scale-spaces that allow for efficient numerical implementation and respect causality over time without access to the future. The first-order recursive filters also provide a framework for defining recursive approximations to the Gaussian kernel that in a weaker sense preserve some of the scale-space properties.

BERT (language model)

Bidirectional encoder representations from transformers (BERT) is a language model introduced in October 2018 by researchers at Google. It learns to represent text as a sequence of vectors using self-supervised learning. It uses the encoder-only transformer architecture. BERT dramatically improved the state of the art for large language models. As of 2020, BERT is a ubiquitous baseline in natural language processing (NLP) experiments. BERT is trained by masked token prediction and next sentence prediction. With this training, BERT learns contextual, latent representations of tokens in their context, similar to ELMo and GPT-2. It found applications for many natural language processing tasks, such as coreference resolution and polysemy resolution. It improved on ELMo and spawned the study of "BERTology", which attempts to interpret what is learned by BERT. BERT was originally implemented in the English language at two model sizes, BERTBASE (110 million parameters) and BERTLARGE (340 million parameters). Both were trained on the Toronto BookCorpus (800M words) and English Wikipedia (2,500M words). The weights were released on GitHub. On March 11, 2020, 24 smaller models were released, the smallest being BERTTINY with just 4 million parameters. == Architecture == BERT is an "encoder-only" transformer architecture. At a high level, BERT consists of 4 modules: Tokenizer: This module converts a piece of English text into a sequence of integers ("tokens"). Embedding: This module converts the sequence of tokens into an array of real-valued vectors representing the tokens. It represents the conversion of discrete token types into a lower-dimensional Euclidean space. Encoder: a stack of Transformer blocks with self-attention, but without causal masking. Task head: This module converts the final representation vectors into one-shot encoded tokens again by producing a predicted probability distribution over the token types. It can be viewed as a simple decoder, decoding the latent representation into token types, or as an "un-embedding layer". The task head is necessary for pre-training, but it is often unnecessary for so-called "downstream tasks," such as question answering or sentiment classification. Instead, one removes the task head and replaces it with a newly initialized module suited for the task, and finetune the new module. The latent vector representation of the model is directly fed into this new module, allowing for sample-efficient transfer learning. === Embedding === This section describes the embedding used by BERTBASE. The other one, BERTLARGE, is similar, just larger. The tokenizer of BERT is WordPiece, which is a sub-word strategy like byte-pair encoding. Its vocabulary size is 30,000, and any token not appearing in its vocabulary is replaced by [UNK] ("unknown"). The first layer is the embedding layer, which contains three components: token type embeddings, position embeddings, and segment type embeddings. Token type: The token type is a standard embedding layer, translating a one-hot vector into a dense vector based on its token type. Position: The position embeddings are based on a token's position in the sequence. BERT uses absolute position embeddings, where each position in a sequence is mapped to a real-valued vector. Each dimension of the vector consists of a sinusoidal function that takes the position in the sequence as input. Segment type: Using a vocabulary of just 0 or 1, this embedding layer produces a dense vector based on whether the token belongs to the first or second text segment in that input. In other words, type-1 tokens are all tokens that appear after the [SEP] special token. All prior tokens are type-0. The three embedding vectors are added together representing the initial token representation as a function of these three pieces of information. After embedding, the vector representation is normalized using a LayerNorm operation, outputting a 768-dimensional vector for each input token. After this, the representation vectors are passed forward through 12 Transformer encoder blocks, and are decoded back to 30,000-dimensional vocabulary space using a basic affine transformation layer. === Architectural family === The encoder stack of BERT has 2 free parameters: L {\displaystyle L} , the number of layers, and H {\displaystyle H} , the hidden size. There are always H / 64 {\displaystyle H/64} self-attention heads, and the feed-forward/filter size is always 4 H {\displaystyle 4H} . By varying these two numbers, one obtains an entire family of BERT models. For BERT: the feed-forward size and filter size are synonymous. Both of them denote the number of dimensions in the middle layer of the feed-forward network. the hidden size and embedding size are synonymous. Both of them denote the number of real numbers used to represent a token. The notation for encoder stack is written as L/H. For example, BERTBASE is written as 12L/768H, BERTLARGE as 24L/1024H, and BERTTINY as 2L/128H. == Training == === Pre-training === BERT was pre-trained simultaneously on two tasks: Masked language modeling (MLM): In this task, BERT ingests a sequence of words, where one word may be randomly changed ("masked"), and BERT tries to predict the original words that had been changed. For example, in the sentence "The cat sat on the [MASK]," BERT would need to predict "mat." This helps BERT learn bidirectional context, meaning it understands the relationships between words not just from left to right or right to left but from both directions at the same time. Next sentence prediction (NSP): In this task, BERT is trained to predict whether one sentence logically follows another. For example, given two sentences, "The cat sat on the mat" and "It was a sunny day", BERT has to decide if the second sentence is a valid continuation of the first one. This helps BERT understand relationships between sentences, which is important for tasks like question answering or document classification. ==== Masked language modeling ==== In masked language modeling, 15% of tokens would be randomly selected for masked-prediction task, and the training objective was to predict the masked token given its context. In more detail, the selected token is: replaced with a [MASK] token with probability 80%, replaced with a random word token with probability 10%, not replaced with probability 10%. The reason not all selected tokens are masked is to avoid the dataset shift problem. The dataset shift problem arises when the distribution of inputs seen during training differs significantly from the distribution encountered during inference. A trained BERT model might be applied to word representation (like Word2Vec), where it would be run over sentences not containing any [MASK] tokens. It is later found that more diverse training objectives are generally better. As an illustrative example, consider the sentence "my dog is cute". It would first be divided into tokens like "my1 dog2 is3 cute4". Then a random token in the sentence would be picked. Let it be the 4th one "cute4". Next, there would be three possibilities: with probability 80%, the chosen token is masked, resulting in "my1 dog2 is3 [MASK]4"; with probability 10%, the chosen token is replaced by a uniformly sampled random token, such as "happy", resulting in "my1 dog2 is3 happy4"; with probability 10%, nothing is done, resulting in "my1 dog2 is3 cute4". After processing the input text, the model's 4th output vector is passed to its decoder layer, which outputs a probability distribution over its 30,000-dimensional vocabulary space. ==== Next sentence prediction ==== Given two sentences, the model predicts if they appear sequentially in the training corpus, outputting either [IsNext] or [NotNext]. During training, the algorithm sometimes samples two sentences from a single continuous span in the training corpus, while at other times, it samples two sentences from two discontinuous spans. The first sentence starts with a special token, [CLS] (for "classify"). The two sentences are separated by another special token, [SEP] (for "separate"). After processing the two sentences, the final vector for the [CLS] token is passed to a linear layer for binary classification into [IsNext] and [NotNext]. For example: Given "[CLS] my dog is cute [SEP] he likes playing [SEP]", the model should predict [IsNext]. Given "[CLS] my dog is cute [SEP] how do magnets work [SEP]", the model should predict [NotNext]. === Fine-tuning === BERT is meant as a general pretrained model for various applications in natural language processing. That is, after pre-training, BERT can be fine-tuned with fewer resources on smaller datasets to optimize its performance on specific tasks such as natural language inference and text classification, and sequence-to-sequence-based language generation tasks such as question answering and conversational response generation. The original BERT paper published results demonstrating that a small amount of fine

Meesho

Meesho Limited (short for Meri shop, transl. My shop) is an Indian e-commerce company, headquartered in Bengaluru. Founded by Vidit Aatrey and Sanjeev Barnwal in December 2015, Meesho is an online marketplace in categories such as fashion, home and kitchen, beauty and personal care, electronics accessories, and daily use products. == History == Meesho Private Limited, formerly Fashnear Technologies Private Limited, was established by IIT Delhi graduates Vidit Aatrey and Sanjeev Barnwal in December, 2015 In 2016, the founders came up with the idea of re-establishing the platform as Meesho, one that would enable country-wide shipping for resellers with the use of social media sites as tools for marketing. In February 2019, the platform reported having around 209,000 users and about 1.2 million monthly orders, and in March 2020, it reported approximately 563,000 users and 3.1 million monthly orders. In 2021, the Meesho mobile application was ranked among the most downloaded shopping apps globally. In 2022, Meesho had about 120 million monthly users and about 910 million orders were made through the platform, with a gross merchandise value (GMV) of about $5 billion. According to report as of August 2023 Meesho delisted 42 lakh counterfeit listings and 10 lakh restricted products under its initiative Project Suraksha. During the same period, the platform blocked access for over 12,000 user accounts flagged for policy violations. The Court granted injunctive relief by directing domain registrars to suspend the infringing websites. Additionally, the Court ordered law enforcement authorities to initiate criminal investigations, freeze associated financial accounts against the identified offenders. In 2023, Meesho became the fastest shopping app to cross over 500 million downloads. In 2024, Meesho introduced Valmo, a logistics marketplace, to provide shipment services to sellers by aggregating multiple logistics providers. Meesho employs over 3,000 small businesses and 10-12 large firms for warehousing and sorting operations within its logistics framework. According to media reports, Valmo operating in approximately 15,000 pincodes in India with around 6,000 partners. It is reported to handle over 50% of Meesho's daily orders. In November 2024, Meesho introduced a generative AI-powered voice bot for customer support, managing approximately 60,000 calls daily in English and Hindi. According to media reports, the system resolves the majority of queries without human assistance, with only a small fraction of calls requiring manual intervention. According to media reports, in 2024, Meesho prevented over 22 million suspicious or potentially fraudulent transactions on its platform. The company initiated legal proceedings, resulting in the filing of twelve cases, including nine specifically targeting over forty individuals in the cities of Kolkata and Ranchi. The company filed a suit in the Delhi High Court for a permanent injunction against parties operating deceptive websites misappropriating its brand identity. Meesha went public through an initial public offering in December 2025, raising $603 million. It is listed on both the BSE and NSE. == Recognition == In 2023, Meesho was named one of the most influential companies of the year by Time (magazine).

OrCam device

OrCam devices such as OrCam MyEye are portable, artificial vision devices that allow visually impaired people to understand text and identify objects through audio feedback, describing what they are unable to see. Reuters described an important part of how it works as "a wireless smartcamera" which, when attached outside eyeglass frames, can read and verbalize text, and also supermarket barcodes. This information is converted to spoken words and entered "into the user’s ear." Face-recognition is also part of OrCam's feature set. == Devices == OrCam Technologies Ltd has created three devices; OrCam MyEye 2.0, OrCam MyEye 1, and OrCam MyReader. OrCam My Eye 2.0: OrCam debuted the second-generation model, the OrCam MyEye 2.0 in December 2017. About the size of a finger, the MyEye 2.0 is battery-powered, and has been compressed into a self-contained device. The device snaps onto any eyeglass frame magnetically. Orcam 2.0 is small and light (22.5 grams/0.8 ounces) with functionality to restore independence to the visually impaired. It comes in two versions. The basic model can read text, and a more advanced one adds features such as face recognition and barcode reading. As of July 2023, the retail cost is between $4000 and $6000 (USD). == Clinical Studies == JAMA Ophthalmology: In 2016 JAMA Ophthalmology conducted a study involving 12 legally blind participants to evaluate the usefulness of a portable artificial vision device (OrCam) for patients with low vision. The results showed that the OrCam device improved the patient's ability to perform tasks simulating those of daily living, such as reading a message on an electronic device, a newspaper article or a menu. Wills Eye: Wills Eye was a clinical study designed to measure the impact of the OrCam device on the quality of life of patients with End-stage Glaucoma. The conclusion was that OrCam, a novel artificial vision device using a mini-camera mounted on eyeglasses, allowed legally blind patients with end-stage glaucoma to read independently, subsequently improving their quality of life. == Employee testing == The New York Times described how a pre-release OrCam device was used by a Coloboma-impaired employee of the device's developer in 2013 for grocery shopping. It was the small size of the prototype rather than the functionality that gave her added mobility in an Israeli store's aisles. Added life-enhancement was described: "to both recognize and speak .. bus numbers .. traffic lights." == Social aspects == In contrast to an early version of Google Glass, which "failed ... because .. Glass wearers were ..mocked", early OrCam devices used designs that "clip unobtrusively on your shirt or perhaps your belt." In addition, it does not record sounds or images, what was called "the privacy puzzle that stumped Google. One 2018 technology reviewer wrote that he wished it had a headphone jack "so it would be less disruptive in places where others are working." An attempt was made to use bone conduction. == USA introduction == In 2018 a team headed by New York Assemblyman Dov Hikind introduced use of OrCam devices to ten individuals screened for what he termed "new Israeli technology that really makes a difference to the blind." Although not the first USA success, it was more focused than a publicly funded project that was authorized in 2016 by a California government agency. Also in 2016 the Chicago Lighthouse for the Blind demonstrated its use. == Technology == In the area of hardware, miniaturization has been quite important, but one major area, software, was mentioned by Assemblyman Hikind, and reported by The Times of Israel is the "AI-driven algorithms" that "reports .. how many people are in a room. In addition to reading printed text, it can also aid in "seeing" what is on a television or computer screen. Although OrCam can't help with handwritten information, it can reuse information, the basis of recognizing "US currency, and even faces." === Features === While early language support was for English, French, German, Hebrew and Spanish, others now available include Danish, Dutch, Finnish, Italian, Norwegian, Portuguese and Swedish. == History == OrCam Technologies Ltd was founded in 2010 by Professor Amnon Shashua and Ziv Aviram. Before co-founding OrCam, the two in 1999 co-founded Mobileye, an Israeli company that develops vision-based advanced driver-assistance systems (ADAS) providing warnings for collision prevention and mitigation, which was acquired by Intel for $15.3 billion in 2017. OrCam launched OrCam MyEye in 2013 after years of development and testing, and began selling it commercially in 2015. In its early years, the company raised $22 million, $6 million of which came from Intel Capital. By 2014, Intel, which was also investing in Google Glass, had invested $15 million in Orcam. In March 2017, OrCam had raised $41 million in capital, making it worth $600 million. === Marketing === One outcome of initial marketing in the USA was that they "reached a deal with the California Department of Rehabilitation, ...qualifying blind and visually impaired state residents." == OrCam Technologies Ltd == OrCam Technologies Ltd. is the Israeli-based company producing these OrCam devices, which are wearable artificial intelligence space. The company develops and manufactures assistive technology devices for individuals who are visually impaired, partially sighted, blind, print disabilities, or have other disabilities. OrCam headquarters is located in Jerusalem, operating under the company name OrCam Technologies Ltd. OrCam has over 150 employees, is headquartered in Jerusalem, and has offices in New York, Toronto, and London. == Awards == 2018 Last Gadget Standing Winner 2018 CES Innovation Awards Honoree in Accessible Tech 2017 NAIDEX Innovation Award 2016 Louise Braille Corporate Recognition Award 2016 Silmo-d-Or Award

Knowledge assessment methodology

The knowledge assessment methodology (KAM) is "an interactive benchmarking tool created by the World Bank's Knowledge for Development Program to help countries identify the challenges and opportunities they face in making the transition to the knowledge-based economy." KAM does so by providing information on knowledge economy indicators for 146 countries. Its products include the Knowledge Economy Index and the Knowledge Index.